pbg grand open




Produced Progression's grand opening, coordinating with five managers and two owners to bring 800 people through the doors on night one. Handled vendor relationships, entertainment booking, space flow design, and day-of operations - ensuring the energy matched the vision we'd been building toward for months. Built the event around first impressions: how the space felt when you walked in, where crowds naturally gathered, when to shift energy from demonstration to open climbing. It was the first time the community experienced what we'd been working on. Watching people move through the space, try the walls, and linger long after anticipated felt like confirmation we'd built something worth showing up for. Sold-out capacity, immediate social momentum, and a membership pipeline that sustained growth well past the first six months.

2025 Branding, Event Production