Developed go-to-market strategy from the ground up - defining brand personality, activating across all channels, content creation, and print collateral. The work centered on building a voice that felt distinct: approachable but performance-driven, community-focused without sacrificing edge. Created content strategies that positioned the gym within the broader climbing culture, designed event materials and digital assets that extended the brand across touch points, and built email campaigns that reinforced customer connection. Every decision, from Instagram tone to graphic design, served a unified brand vision that gave Progression clear positioning at launch.

2025 Brand Management