’super’ by mateina
Talent and co-produced an episode of Mateina's SUPER campaign connecting their sustained-energy drink to the endurance required for desert bouldering. A day shoot in the California desert, working through narrow weather windows - early morning light before temperatures climbed, dusk when the rock cooled enough to climb. The campaign captured the rhythm of desert sessions and its adventurous terrain fueled by Mateina’s newest collection of mate drinks.
2024 Talent, co-produced
Mateina
// Photographer: Guillaume St-Amand.
// Videographer: Felix Simard