Produced and directed a visual campaign for Arc'teryx's Essent Collection, exploring the intersection of grace, beauty, power, and athleticism through dance and movement. Inspired by dance, I wanted to visually explore the intersectionality between these four energies. I've always felt like I had to choose, so I set my sights on diversifying the conversation about what it means to be feminine.

Developed the creative direction, assembled the team, coordinated talent, managed production logistics, and oversaw the shoot from concept through final delivery. The project aimed to create imagery that felt both intimate and expansive—challenging how we judge movement, others, and ourselves, and proving that grace and power can coexist.

2022 Producer, Talent
Arc’teryx